Gartner Hype Cycle 2014

Gartner predicts that the Internet of Things will replace Big Data at the top of the “peak of inflated expectations”. I like the idea of illustrating Hype Cycles because buzzwords to me become quickly annoying. My data aggregation is full of blah and press-releases and “tech-news” are often just empty blah! Words like BigData and Cloud are being thrown around by marketeers without any depth in their articles or press-releases. So even though I consider myself catering to these markets this graph is like balm on my soul. It feels good to have someone like Gartner poke a stick 🙂

On the other hand I’m wondering who would benefit by looking at such a graph? Is there anyone out there in a boardroom and seriously suggesting:

“look guys this whole Internet of Things (or BigData) idea, … we should get into that and invest millions …”

or are there executives who say:

“… guys, we better drop our BI strategy and tell our data-scientists to go back to Excel because Gartner says it’s all hype anyway …”

You don’t just jump on the bandwagon and leave everything else at second priority. As an early adopter you have a lot to gain but you start with a side-project to see if you can solve an actual problem and then expand from there.

Rogers Innovation Curve, The Chasm
Rogers Innovation Curve, The Chasm

People in the midst of the IoT hype have actually already worked in this area for many years – and only recently started adding “IoT” to their existing keywords on LinkedIn, marketing campaigns and search engine optimization. For them IoT isn’t new but an umbrella term to help them sum up a field nobody outside tech knew what it meant (MQTT, XMPP, AMQP, zigbee, 6LoWPAN, low-energy bluetooth, smart-sensosrs, …). As annoying as the term (even to them) is, it helps them communicate what they do.

And companies investing and betting on these technologies as early adopters, sure have a clear understanding of the terms behind them and are able to see through the buzz?


Regardless of the annoying hype, don’t debate your organization’s position in the cloud or software defined networking or Big Data or the Internet of things for too long. Instead view the modern technology market as race to secure a spot early in the adoption cycle and then hang on for a wild ride.

In conclusion: while the graph satisfies my personal dislike for buzzwords and points out that my marketing campaigns should stay clear from overusing these terms (thank you Gartner), I really hope nobody will invest in new domains unless they have a clear strategy and business-plan before investing their dollars. So from that angle kind of pointless.

Valbonne Consulting provides Research & Consulting for emerging technologies in Internet/Web of Things (WoT/IoT/M2M) and Emerging-Tech. We specialise in decentralisation, security and privacy. We work across a variety of traditional industry verticals (Telecommunications, Automotive, Energy, ...). We support Open Source and technologies built on open standards.

Joachim Bauernberger

Passionate about Open Source, GNU/Linux and Security since 1996. I write about future technology and how to make R&D faster. Expatriate, Entrepreneur, Adventurer and Foodie, currently living near Nice, France.

Leave a Reply

Your email address will not be published. Required fields are marked *